Cost Per Lead Marketing
What is Cost-Per-Lead Marketing?
Cost-Per-Lead is a digital marketing pricing guide in which companies pay a pre-established cost for every lead generated. CPL is a popular pricing guide for e-commerce businesses and companies that sell subscription-based services or products of enormous value.
Brand marketers usually use the CPL pricing model to build a lead database, newsletter list, rewards program, or customer acquisition program. Many companies use CPL marketing to connect with high-value leads and clients who are likely to promote the business to others with the same interests.
Cost-Per-Lead and Fixed Cost Lead
Generation, what's the difference?
Some companies charge a fixed fee for lead generation services irrespective of the number of leads generated. While this goes well for companies when campaigns over-exceed targets, this creates a degree of risk. With CPL, companies have the opportunity to pay a premium to guarantee a specific number of leads based on a model where leads will be genuine prospective clients before being deemed an ‘approved lead.’
CPL is about generating campaigns that attract and engage high-quality and targeted leads. Possible clients will show interest in your company by taking action or “opting in” instead of simply basing this on an idea. With this design in mind, CPL leads are more likely to convert into clients and become repeat consumers.
Ecommerce and online businesses use CPL campaigns with display advertising or affiliate advertising. Suppose a user clicked on an advert and redirected to the business website. The user is informed to “opt-in” to the marketing campaign activity, filling out a lead form to download an e-book or gain a discount code. If the client opts for this, the client will convert into a lead for the business. CPL Marketing is just one example of lead generation for CPL marketing, and there are variants based on your specific business and goals.
At Astral Tech, we are here as a dedicated company to providing our clients with the best quality leads to ensure the greatest return on investment.
The Benefits of
It helps you maximize your lead generation and marketing budget
It helps you set a goal for your campaigns and lead generation efforts
It helps you produce a more robust campaign as it attracts, engage, and delight only high-quality leads
Next will utilize our telesales business to qualify marketing-generated leads into genuine sales opportunities.